Olly Downs @ Globys: Decoding Social Influence - The Marriage of Marketing & Data Science

Decoding Social Influence: The Marriage of Marketing and Data Science

Dr Olly Downs, SVP Data Sciences at Globys has helped the organization develop a powerful Contextual Marketing solution specifically for the global prepaid mobile market.

Last week, Olly spoke via The Huffington Post to explain how the marriage of Marketing and Data Science is changing the way mobile operators manage their customer base. 

Olly shares some compelling insights into Social Marketing "For example... Did you know that for every person in your mobile social network who churns from your current service provider, your chance of following suit more than doubles?" and explains how the exciting technology being developed by his team at Globys is helping operators make the most of their marketing efforts while uncovering previously unknown patterns in customer behaviour.

Read the full article to see how big data is changing the face of marketing solutions, and be sure to check out the below video for a quick overview of Globys' Mobile Occasions technology.



Globys is one of our oldest, and favourite, clients in Seattle. 

When we first joined the organization they relied heavily on recruitment agencies - and we were able to put a system in place that allows them to make great hires and very significant savings. 

In fact, we have a great case study of our work together.